Wedding dresses are traditionally white because of the association of white with purity and innocence. The tradition of wearing a white wedding dress can be traced back to the wedding of Queen Victoria in 1840, when she chose to wear a white gown for her wedding to Prince Albert. Prior to this, brides often wore a variety of colors, including blue, yellow, and even black.

Today, it is completely acceptable for a bride to wear a wedding dress in a color other than white. In fact, many brides choose to wear wedding dresses in shades of ivory, cream, or even pale pink or blue. It is ultimately up to the bride to choose a wedding dress that makes her feel comfortable and confident on her big day. Some brides may choose to wear a wedding dress in a color that has personal significance to them, or that reflects their personal style or the theme of their wedding. It is important for a bride to choose a wedding dress that makes her feel beautiful and special, regardless of the color.